Privacy Policy

Visit Niagara Falls (operated by Data Premise Ltd., hereinafter referred to as "we," "us," or "our") respects your privacy. This Privacy Policy details how we collect, use, protect, and disclose your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.

1. Information We Collect

To provide and improve our directory services, we collect the following types of information:

• Information You Provide: Name, email address, phone number, and business details when you register for a Business Portal account, subscribe to a newsletter, or submit a contact form.
• Automatically Collected Information: IP addresses, browser types, device identifiers, operating systems, referring URLs, and page interaction data automatically logged by our servers when you navigate the site.
• Financial Information: We do not collect or store full credit card numbers. All payment processing is handled securely by our third-party processor (see Section 3).

2. Data Storage & Cross-Border Transfers

Our primary databases are located in Canada. However, to ensure global security and rapid content delivery, we utilize third-party infrastructure. By using our website, you acknowledge and agree that your data may be routed, processed, or stored on servers located outside of Canada (including the United States), where it may be subject to access requests from foreign governments, courts, or law enforcement in those jurisdictions.

3. Third-Party Infrastructure & Services

We engage trusted third-party providers to facilitate our services. These providers only have access to the personal information necessary to perform their specific functions and are contractually obligated to protect it:

• Stripe (Payment Processing): For premium business listings, billing information is transmitted directly to Stripe via an encrypted connection. Stripe’s privacy policy governs the use of your financial data.
• Cloudflare (Security & CDN): Network traffic is routed through Cloudflare to protect against DDoS attacks and malicious bots. Cloudflare temporarily logs IP addresses and network requests for security analysis.
• Google Analytics 4 (GA4): We use GA4 to track aggregated, anonymized user behavior to improve our platform. Google may use cookies to track your interactions across our site.
• OpenAI (Artificial Intelligence): For business users utilizing our AI SEO tools, the text prompts and business names you submit are processed by OpenAI via API. We strictly prohibit the transmission of private contact data or billing information to AI models. Data processed via this API is not used to publicly train OpenAI's generalized models.

4. Advertising, AdSense & Affiliate Marketing

To support the ongoing operation of our platform, we utilize third-party advertising services and affiliate marketing networks.

• Google AdSense & DoubleClick: We use Google AdSense to publish ads on this site. When you view or click on an ad, a cookie will be set to help better provide advertisements that may be of interest to you on this and other websites. Google, as a third-party vendor, uses advertising cookies to serve ads based on your prior visits to our site and other sites on the Internet.
• Opting Out of Personalized Ads: You may opt out of personalized advertising by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.
• Affiliate Links: We may participate in affiliate marketing programs. If you click on an affiliate link and make a purchase (such as booking a hotel or tour), we may earn a commission at no additional cost to you. These affiliate networks use tracking cookies and web beacons to track referrals. We have no access to or control over these third-party cookies.

5. Cookies & Tracking Technologies

We use cookies to authenticate business users, secure our platform, serve relevant advertisements, and analyze traffic.

• Essential Cookies: Required to log into the Business Portal and maintain secure sessions. You cannot opt out of these if you wish to use a registered account.
• Performance & Security Cookies: Utilized by our network partners (like Cloudflare) to identify malicious visitors and reduce the chance of blocking legitimate users.
• Analytics & Advertising Cookies: Used by Google Analytics and advertising partners to track how visitors navigate our site and deliver relevant ad content. You may adjust your browser settings to refuse these cookies.

6. Publicly Disclosed Information

If you create a public directory listing, post a review, or upload business details (such as operating hours, public emails, photos, or descriptions), this information is explicitly intended for public consumption. We are not liable for the scraping, collection, or misuse of this publicly published data by third parties.

7. Email Communications & CASL Compliance

We comply with the Canadian Anti-Spam Legislation (CASL). We will only send you commercial electronic messages (CEMs), such as promotional newsletters, if we have your explicit or implied consent. You may withdraw your consent at any time by clicking the "Unsubscribe" link at the bottom of any promotional email.

Note: We reserve the right to send transactional emails (such as billing receipts, password resets, and critical account security notices) without an unsubscribe option, as these are necessary to provide the service.

8. Data Security & Retention

We implement robust, industry-standard physical, electronic, and procedural safeguards to protect your data. However, no method of transmission over the Internet is 100% secure.

WE CANNOT AND DO NOT GUARANTEE ABSOLUTE SECURITY. WE ARE NOT LIABLE FOR UNAUTHORIZED DISCLOSURE OF DATA RESULTING FROM SOPHISTICATED CYBER-ATTACKS, ZERO-DAY EXPLOITS, OR CIRCUMSTANCES BEYOND OUR REASONABLE CONTROL.

We retain your personal information only for as long as your account is active, or as needed to fulfill the purposes for which it was collected, comply with legal/tax obligations, resolve disputes, and enforce our agreements.

9. Children's Privacy

Our website is a general audience platform. We do not knowingly collect, solicit, or maintain personal information from individuals under the age of 16. If we become aware that we have collected personal data from a child under 16 without verified parental consent, we will delete that information immediately.

10. Your Privacy Rights

Subject to verifying your identity, you have the right to:

• Request access to the personal information we hold about you.
• Request corrections to inaccurate or incomplete data.
• Request the permanent deletion of your account and personal data (subject to our legal retention requirements).
• Withdraw your consent for future data processing (which may result in termination of your account).

11. Contact the Privacy Officer

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint regarding our data handling practices, please contact our Privacy Officer (Data Premise Ltd.) via our secure contact form:

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